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Handy (Jam) OrganizationMother Takes a Holiday (Part II) (1952)

something has gone horribly wrong 8-p
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How the all-electric home emancipates women: a drama of how the women in the family manipulate their men to upgrade the laundry facilities.



This movie is part of the collection: Prelinger Archives

Producer: Handy (Jam) Organization
Sponsor: Whirlpool Corporation
Audio/Visual: Sd, C
Keywords: Gender roles; Appliances: Sales; Home economics: Laundry

Creative Commons license: Public Domain


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MotherTa1952_2_edit.mp4 242.0 MB 
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Average Rating: 4.80 out of 5 stars4.80 out of 5 stars4.80 out of 5 stars4.80 out of 5 stars4.80 out of 5 stars

Reviewer: JayKay49 - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - November 30, 2014
Subject: Ahhh, The Water Saver
Interesting that in this day and age of conservation, the water saver is a thing of the past. In those days clothes were often filthy from doing real work, and yet you still could reuse the wash water (worked fine). Today, no one gets their hands dirty such that clothes are washed good enough even in useless phosphate-free detergents (that cost a bundle).

Those machines were huge (40" wide?) and couldn't fit in most kitchens of that day, so went in the basement just like the ol' wringer washer. Not to mention the laundry tub for that great water saver.

Very clean skies in (once industrious) St Joe Michigan for those days when skies were green brown black and yellow with smoke with all those factories.

Men wore their pants pulled clear up to their nipples in those days.

"A" for effort.

Reviewer: Kittenfish - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - March 11, 2006
Subject: high suspense
I wonder if David Mamet wrote this suspenseful piece. Will the women get their Whirlpools? Will the line start up again? And just who are these people. The trusty Ironrite makes an appearance as well.

Reviewer: funwithfilm - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - June 9, 2005
Subject: wow
you can find one of these fine machines at a land fill near you.

Reviewer: Marysz - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - February 24, 2004
Subject: Most Wanted by Most Women
Three teenage girls ÃÂtrickÃÂ their dads into buying new washer-dryers for their mothers in this 1952 film made by Whirlpool. Presumably their mothers are too downtrodden to ask for the washers on their own behalf. The girls take their mothers on a vacation and leave all the laundry for the dads to do. Faced with the prospect of doing the wash the old-fashioned way, the men decide to ÃÂstop stallingÃÂ their wives and rush out to the appliance store. Along the way, a male voice-over explains the engineering of an automatic washer and we take a tour of the Whirlpool plant in Michigan. There we see a now-vanished America that manufactured its own goods and paid its workers a livable wage. The washers are packed in boxes with ÃÂMost Wanted by Most WomenÃÂ emblazoned across the front. One of the girls is writing an essay called ÃÂWhat Does the Emancipation of the American Woman Mean to You?ÃÂ Their trick on their dads becomes the basis of her essay. WomenÃÂs lives in the fifties were so impoverished that the only thing that either the girls could think of related to housework. Obviously, no one questions why women are the ones stuck with all the household drudgery. Or why theyÃÂre so powerless they have to resort to trickery to get their needs met. The indolent girls in this film are going to be in for an unpleasant surprise when they get married and find themselves living their mothersÃÂ drab livesÃÂthe womenÃÂs liberation movement of the sixties is still at least fifteen years in the future.

Reviewer: Spuzz - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - November 13, 2003
Subject: Out with the Wash
A total gem of a movie. 3 daughters take their Moms on a camping trip, leaving the fathers at home with all the laundry. The daughters thought of a rather curious plan that since one of the fathers has a new Whirlpool washer, (in their 'kitchen' the size of a tennis court) that the other fathers will want one for themselves! Pretty sneaky! There is also this subplot of one of the daughters writing a thesis on Freedom of the American Woman, and she turns this 200 page report on her washing machine. All through this is a nice history of the washing machine, and how it's constructed. Nicely photographed in rch color, and quite excellently paced, this is a MUST SEE on this site!

Shotlist

Ken Smith remarks: Sponsored by Whirlpool, this is A Fortress Of Steel meets Young Man's Fancy, and equates women's liberation with labor-saving electric appliances. Teenaged "Marilyn" helps her girlfriends trick their doofy dads into buying new electric laundry equipment for their homes by taking their moms away for a weekend. The dads indulge themselves in an all-day cribbage game (!) and experience the wonder of Marilyn's parents' "complete home laundry." The plot is interrupted by a visit to the Whirlpool assembly plant, where we see Marilyn's washing machine -- "a clean-lined, simply-designed, purely functional beauty" -- being assembled. The dads come around ("Here's real emancipation from old-fashioned chores!") and everybody is happy.

WOMEN MEN TEENAGERS ADOLESCENTS GIRLS KITCHENS LAUNDRIES APPLIANCES WASHERS MOTHERS FATHERS NARRATIVES HOUSEWORK ACTORS HOUSES HOMES INTERIORS TELEPHONES LAUNDRY CLOTHES FASHION AUTOMOBILES BUILDINGS BATHING SUITS RECREATION VACATIONS LEISURE HUMOR Gender roles Women Girls (teenage) Teenagers Appliances Houses and homes Washing machines Domestic engineering Home economics Whirlpool Corporation (sponsor) Industry Assembly lines Coca-Cola (drinking) Kitchens Surrealism Housework Telephones Clothes (washing) Laundry Emancipation (of women) Liberation (of women)
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